Kinetic Pursuit – Transform Your Business With Expert Product Consulting

Unlock your potential

Dream → Build → Transform

Full-lifecycle digital product management and experience design consulting. Transforming ideas into outcomes.

New Product Launches

INDUSTRY AWARDS

Year Experience

% +

Growth

About Kinetic Pursuit

You dream, we help turn it into reality

We specialize in helping startups, scale-ups, and businesses in digital transformation bring promising concepts to life as market-ready digital solutions. Our services cover the entire product management lifecycle, from strategic advisory to hands-on execution.

Offering tailored solutions for your needs

Whether you’re looking for guidance on digital product management strategy, fractional leadership for crucial initiatives, or rapid market testing to validate your ideas, we provide customized solutions designed to evolve with your business. Our approach not only gives you expert advice but also provides tactical execution support, ensuring you can scale efficiently and focus on the strategies that drive success.

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Our passion is bringing digital concepts to life, blending proven digital platforms and emerging technologies in creative and impactful ways. This is our superpower—one that enables us to delivers bigger results, faster.

Brad SmithFounder, CEO of Kinetic Pursuit

Our Services

We offer strategic services to help you navigate from concept to successful market launch

01.

Digital Product Strategy

Developing comprehensive product strategies aligned with your business goals and aligned with validated customer problems.

From helping develop the high-level vision to providing on hands-on execution, we ensure your product stands out and consistently delivers value.

02.

Agile Product Development

With expertise in agile development methodologies, we support your team in roadmap definition, backlog management, sprint planning, and iterative product development.

If needed, we can step in to manage roadmaps and lead development to ensure alignment with strategic goals.

03.

Rapid Concept Testing

Defining and leading rapid market tests, guiding rapid enhancement iterations based on data-driven insights.

Our approach ensures only the most promising solutions move forward, saving time and resources by validating ideas with real market feedback before scaling.

04.

Customer Experience Research

Designing and executing comprehensive market research and Voice of Customer programs to identify growth opportunities and gather actionable feedback.

From uncovering data-driven behavioral insights to leading continuous improvement efforts, we ensure your product evolves with market demands and exceeds customer expectations.

05.

Go to Market Strategy

Crafting go-to-market strategies that drive growth and market traction, from initial product launches to scaling.

We provide end-to-end support—from pricing strategy to sales enablement. We can also take a lead execution role during key phases such as launching into new markets or scaling an existing offering, ensuring smooth execution.

06.

User Experience Advising

Providing UX audits and benchmarking research to optimize your digital user experience. We advise your team with actionable insights to improve usability and customer satisfaction.

As needed, we can lead UX strategy efforts to ensure that your team delivers customer-centric experiences that align with business goals.

Our Capabilities

Digital Ecosystem Experience

Offering 16+ years of digital product leadership experience across leading technology ecosystems.

Software as a Service

Cloud-based, SaaS recurring revenue generating applications

Mobile Apps

Native iOS and Android mobile apps

Internet of Things

IoT Connected hardware with Bluetooth and other low power protocols

E-Commerce

Custom and licensed commerce solutions spanning single and multi-step distribution models

Data as a Service

Subscription-based REST API and licensed data distribution products

Automation & Integration

Custom and off-the shelf solutions such as Zapier and Power Automate

Industry Experience

Experience leading digital initiatives from startup to Fortune 500 companies, spanning B2B and B2C models.

Powersports & Automotive

Manufacturer, Distributor, Dealer and Consumer Focused Solutions

Outdoor Adventure & Recreation

Manufacturer, Dealer and Consumer Focused Solutions

Sustainability & ESG

Commercial Real Estate, Commercial Investment and Corporate Focused Solutions

Security Services

Corporate, Facilities Management, and Real Estate Focused Solutions

Food Service

Manufacturer, Distributor, Rep Group and Consumer Focused Solutions

Our Purpose

Helping businesses of all sizes turn visionary concepts into high-impact digital outcomes

From initial idea validation to successful launch, our mission is to provide businesses with the expertise and agility needed to navigate the complexities of the digital landscape, ensuring they scale effectively and efficiently.

Ready to get started? Contact us below for a free consultation.

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Kinetic Pursuit is a Veteran-Owned business located in Greater-Milwaukee, Wisconsin. We provide comprehensive digital product management services to local and national clients.